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Surrealist art and Augmented Reality are a match made in museum heaven

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Long before face filters and dancing hot dogs could alter the way we see the world and ourselves, there was already a group of people experimenting with the notion of the "real": surrealist artists. 


In recent years, a number of museums, artists, and institutions have created experiences that combine art with digital supplements, augmented reality, or virtual reality. One such project comes from the San Francisco Museum of Modern Art (SFMOMA), as part of its late career retrospective of surrealist René Magritte: The Fifth Season. 


SFMOMA commissioned the creative agency frog design for the project, asking them for an interactive technology integration that would build upon, not simply mirror, the artist's work.  Read more...

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