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Tesla just opened a pop-up shop inside a Nordstrom

Odeslat LehoJ on Zahraničí - Business

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If you thought the clothes at Nordstrom were expensive, just wait until see how much the electric cars are going for.


SEE ALSO: BMW plans to turn old i3 EV batteries into home energy storage systems


Tesla has been waging a war to sell cars outside the dealership system across the U.S. — with mixed results. Rather than succumb to dealer pressure, on Monday, the upstart electric vehicle manufacturer took a step decidedly in the other direction.


Tesla opened up a retail store inside the Nordstrom at The Grove in Los Angeles, California, USA Today reports.


The company has staged many of its retail outlets inside malls. This new store is the first actually inside — not just adjacent to — another retail brand. Read more...


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