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First Team USA trans athlete breaks barriers in new Nike ad

Odeslat LehoJ on Zahraničí - Business

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Society still has a long way to go when it comes to embracing transgender identity — but triathlete Chris Mosier is helping to clear a path for trans people in sports as the first openly trans athlete to earn a spot on a U.S. National Team.


In a new Nike ad titled "Unlimited Courage," which first aired Monday night on NBC during the 2016 Olympics, Mosier is honored for his perseverance and ultimate triumph in sports. It's the company's first ad featuring a trans athlete.


SEE ALSO: Olympics' governing body relaxes guidelines on transgender athletes


The ad seeks to celebrate "the stories of elite and everyday athletes who are relentless in their determination and passion to achieve a goal and inspire others," Nike representatives told Mashable via email. Read more...

More about Rio Olympics, Olympics, Advertising, Nike, and Lgbtq
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