Dove Men+Care's ads has always tried to spotlight the softer, more emotional side of modern manhood — whether it's beaming fathers or groups of friends bonding.
The deodorant brand's latest ad looks at the mentoring bond between young football players and a coach who goes above and beyond. The video is a four-minute mini-documentary centered on Larry Gilmer, a middle school football coach in the small town of Russelville, Alabama. Co-workers, former players and rival coaches tear up as they recount memories from his 22-year career.
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